Chief Executive Officer

Chief Executive Officer

Christine Whisler

Christine Whisler

Christine is an Emmy Award-winning journalist with more than a decade of experience in television news, now leveraging her newsroom expertise as the CEO of Southern Palm Communications.

She specializes in helping purpose-driven businesses and nonprofits earn meaningful media coverage - combining strategic storytelling with a journalist’s instinct for what makes a story newsworthy. Known for her “Pleasantly Persistent” approach, Christine doesn’t just secure media attention -she builds campaigns that track impact, measure ROI, and clearly show what is moving the needle.

Driven by professional excellence, personal resilience as a brain tumor survivor, and faith - she is deeply committed to helping organizations that do good gain the visibility they deserve, and the results that follow.

Christine is an Emmy Award-winning journalist with more than a decade of experience in television news, now leveraging her newsroom expertise as the CEO of Southern Palm Communications.

She specializes in helping purpose-driven businesses and nonprofits earn meaningful media coverage - combining strategic storytelling with a journalist’s instinct for what makes a story newsworthy. Known for her “Pleasantly Persistent” approach, Christine doesn’t just secure media attention -she builds campaigns that track impact, measure ROI, and clearly show what is moving the needle.

Driven by professional excellence, personal resilience as a brain tumor survivor, and faith - she is deeply committed to helping organizations that do good gain the visibility they deserve, and the results that follow.

15+ years as an Emmy award-winning journalist and PR Pro
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15+ years as an Emmy award-winning journalist and PR Pro
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Dependability, tenacity, and warmth
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Dependability, tenacity, and warmth
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Fun fact: Survivor of a Brain tumor the size of a golf ball!
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Fun fact: Survivor of a Brain tumor the size of a golf ball!
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Senior Public Relations Strategist

Senior Public Relations Strategist

Roy Adams

Roy Adams

Roy Adams is a veteran public and media relations executive with more than four decades of leadership experience in the nonprofit sector. A respected civic leader, he has served as President of the Rotary Club of St. Petersburg and is a graduate of Leadership St. Pete.

Throughout his career, Roy has built strong relationships with local and national media, securing high-profile coverage and coordinating interviews with major outlets including CNN, NBC Nightly News, Fox News, National Public Radio (NPR), CBS News, USA Today, and the Associated Press. He has held leadership roles in public relations, volunteer engagement, and fundraising with prominent organizations such as the American Red Cross (Tampa Bay Chapter), the Pinellas Education Foundation, and Johns Hopkins All Children’s Hospital.

Roy is recognized for his expertise in crisis communications, having led strategic messaging and public information efforts during major events including hurricanes, the Skyway Bridge collapse, and the COVID-19 pandemic. Roy is a native of St. Petersburg, FL, and is very involved in the community. He is a member and past president of the Rotary Club of St. Petersburg and also serves on the local advisory board for the Salvation Army.

Roy Adams is a veteran public and media relations executive with more than four decades of leadership experience in the nonprofit sector. A respected civic leader, he has served as President of the Rotary Club of St. Petersburg and is a graduate of Leadership St. Pete.

Throughout his career, Roy has built strong relationships with local and national media, securing high-profile coverage and coordinating interviews with major outlets including CNN, NBC Nightly News, Fox News, National Public Radio (NPR), CBS News, USA Today, and the Associated Press. He has held leadership roles in public relations, volunteer engagement, and fundraising with prominent organizations such as the American Red Cross (Tampa Bay Chapter), the Pinellas Education Foundation, and Johns Hopkins All Children’s Hospital.

Roy is recognized for his expertise in crisis communications, having led strategic messaging and public information efforts during major events including hurricanes, the Skyway Bridge collapse, and the COVID-19 pandemic. Roy is a native of St. Petersburg, FL, and is very involved in the community. He is a member and past president of the Rotary Club of St. Petersburg and also serves on the local advisory board for the Salvation Army.

PR Veteran with 40+ years of experience in the non-profit sector
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PR Veteran with 40+ years of experience in the non-profit sector
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Strong relationships with local and national media, securing high-profile coverage
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Strong relationships with local and national media, securing high-profile coverage
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Fun fact: Drummer in an oldies band!
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Fun fact: Drummer in an oldies band!
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Senior Communications Executive

Senior Communications Executive

Carmen Ferrigno

Carmen Ferrigno

Carmen Ferrigno is a senior communications executive and advisor with more than two decades of experience helping organizations strengthen reputation, align leadership messaging, and drive measurable business outcomes. He has worked across global enterprises, high-growth companies, and regulated industries, partnering closely with CEOs and boards during periods of growth, transformation, and complexity.

Carmen Ferrigno is a senior communications executive and advisor with more than two decades of experience helping organizations strengthen reputation, align leadership messaging, and drive measurable business outcomes. He has worked across global enterprises, high-growth companies, and regulated industries, partnering closely with CEOs and boards during periods of growth, transformation, and complexity.

Expertise in brand reputation strategy to position corporations globally
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Expertise in brand reputation strategy to position corporations globally
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Marketing expert with a focus on sustainable business growth
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Marketing expert with a focus on sustainable business growth
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Fun Fact: Produced 250+ live talk shows at the UN Climate Summit
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Fun Fact: Produced 250+ live talk shows at the UN Climate Summit
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Executive Vice President

Executive Vice President

Allen Whisler

Allen Whisler

Allen is the strategic and operational backbone of Southern Palm Communications, ensuring smooth and efficient operations across both internal teams and client engagements. With a sharp focus on detail and quality control, he oversees planning, budgeting, staffing, and workflow execution while keeping client goals at the center of every decision. His meticulous approach to logistics, paired with quick-witted humor and a commitment to a positive culture, helps ensure seamless delivery and consistently high-quality outcomes.

Allen is the strategic and operational backbone of Southern Palm Communications, ensuring smooth and efficient operations across both internal teams and client engagements. With a sharp focus on detail and quality control, he oversees planning, budgeting, staffing, and workflow execution while keeping client goals at the center of every decision. His meticulous approach to logistics, paired with quick-witted humor and a commitment to a positive culture, helps ensure seamless delivery and consistently high-quality outcomes.

Strategic team leadership and execution
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Strategic team leadership and execution
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Sharp focus on detail and quality control
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Sharp focus on detail and quality control
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Fun fact: Went to Pharmacy school, and was the college mascot!
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Fun fact: Went to Pharmacy school, and was the college mascot!
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Managing Director of Public Relations

Managing Director of Public Relations

Sloane Perron

Sloane Perron

Graduating from Anna Maria College with degrees in English and Business, she went on to earn her master’s in Journalism on a full scholarship at the University of Limerick in Ireland. Manager of Marketing Communications for a university before establishing herself as a journalist across Massachusetts, Maine, and Ireland, building a reputation for thoughtful storytelling and human-centered reporting. Her work has always focused on shining a spotlight on people who don’t seek recognition - but truly deserve it.

Graduating from Anna Maria College with degrees in English and Business, she went on to earn her master’s in Journalism on a full scholarship at the University of Limerick in Ireland. Manager of Marketing Communications for a university before establishing herself as a journalist across Massachusetts, Maine, and Ireland, building a reputation for thoughtful storytelling and human-centered reporting. Her work has always focused on shining a spotlight on people who don’t seek recognition - but truly deserve it.

15+ years of Journalism and PR experience
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15+ years of Journalism and PR experience
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Spicy Italian Dynamite with a passion for helping people
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Spicy Italian Dynamite with a passion for helping people
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Fun fact: Climbed Mount Fuji in Japan!
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Fun fact: Climbed Mount Fuji in Japan!
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Director of Public Relations

Director of Public Relations

Jenna Soules

Jenna Soules

Jenna is a PR professional passionately championing nonprofits and their missions. She masterfully blends innovation with strategic storytelling to elevate public awareness, forge meaningful connections, and spotlight clients’ community impact. Known for her relentless perseverance - creative, tenacious, and known to be pleasantly persistent in pursuit of perfection - Jenna excels in helping organizations gain public awareness ensuring every story she tells resonates deeply with its intended audience.

Jenna is a PR professional passionately championing nonprofits and their missions. She masterfully blends innovation with strategic storytelling to elevate public awareness, forge meaningful connections, and spotlight clients’ community impact. Known for her relentless perseverance - creative, tenacious, and known to be pleasantly persistent in pursuit of perfection - Jenna excels in helping organizations gain public awareness ensuring every story she tells resonates deeply with its intended audience.

5+ years of PR experience
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5+ years of PR experience
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Creative storytelling and innovation
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Creative storytelling and innovation
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Fun fact: Professional Baker & International Solo Traveler.
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Fun fact: Professional Baker & International Solo Traveler.
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Strategic Communications AI Advisor

Strategic Communications AI Advisor

Bo Breuklander

Bo Breuklander

Bo brings a forward-thinking, people-first approach to strategic communications, with a particular expertise in integrating AI and automation into workplace workflows. He helps leaders, teams, and entrepreneurs streamline operations, enhance confidence, and optimize decision-making by crafting custom AI-driven communication strategies that deliver immediate ROI while keeping a "human in the loop". His collaborative spirit, analytical acumen, and genuine curiosity have earned praise from industry leaders.

Bo brings a forward-thinking, people-first approach to strategic communications, with a particular expertise in integrating AI and automation into workplace workflows. He helps leaders, teams, and entrepreneurs streamline operations, enhance confidence, and optimize decision-making by crafting custom AI-driven communication strategies that deliver immediate ROI while keeping a "human in the loop". His collaborative spirit, analytical acumen, and genuine curiosity have earned praise from industry leaders.

Communications AI Expert
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Communications AI Expert
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Forward-thinking, people-first approach
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Forward-thinking, people-first approach
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Fun fact: Adjunct instructor at the University of Tampa!
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Fun fact: Adjunct instructor at the University of Tampa!
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Public Relations Advisor

Public Relations Advisor

Ryan Hughes

Ryan Hughes

Ryan is a trusted media strategist and advisor at Southern Palm Communications, drawing on more than 20 years in TV news and public relations. A former award-winning reporter turned media relations leader, Ryan brings sharp storytelling instincts, crisis communication expertise, and a calm, solutions-focused approach to every challenge. He’s passionate about guiding clients to navigate the media landscape with confidence and impact.

Ryan is a trusted media strategist and advisor at Southern Palm Communications, drawing on more than 20 years in TV news and public relations. A former award-winning reporter turned media relations leader, Ryan brings sharp storytelling instincts, crisis communication expertise, and a calm, solutions-focused approach to every challenge. He’s passionate about guiding clients to navigate the media landscape with confidence and impact.

15+ years of TV news and public relations experience
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15+ years of TV news and public relations experience
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Calm Solutions-Focused Approach
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Calm Solutions-Focused Approach
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Fun fact: Loves to travel. Favorite trip? Cyprus.
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Fun fact: Loves to travel. Favorite trip? Cyprus.
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Testimonials

"Southern Palm Communications has had a massive impact on raising awareness and increasing media coverage for the 1Voice Foundation and children battling cancer and their families. Someone from the team is personally present to meet media personnel to ensure smooth interviews at our location, in studio stories and out in the community. Christine has connected the media with our leading cancer researchers, congressional members who support our Mission, pediatric cancer families and professional athletes who raise funds and awareness for the 1Voice Foundation."

1Voice Foundation

Mary Ann Massolio, Executive Director

"I’d recommend using this team to promote big events or help grow a local business - they helped us during our Grand Opening. Southern Palm helped me narrow my message to widen the audience. Worth every dollar we spent and we plan on using them again!

Bell Pharmacy Specialty Therapeutics

Matt Schneller, Senior Director Clinical Operations

"I highly recommend Southern Palm Communications. The team at Southern Palm are pleasant to work with and very creative in identifying different angles to engage media interest. They listen to what the customer wants and work to achieve priority goals. I was amazed at how quickly media invitations resulted and in the quantity that they did! My thanks to the very caring and professional team at Southern Palm Communications. I would work with them again in a heartbeat."

National Safety Council

Amy Artuso, Director of Mobility Safety Programs

"Southern Palm Communications was incredible to work with for our Avila Charity Tennis Tournament! As a nonprofit, it’s so important for us to get the word out and thanks to their hard work and dedication, we were able to secure coverage from both Channel 10 News the day of the event and on NBC8’s National Daytime show, Bloom! The team put in so much effort behind the scenes, really getting to know our story and then helping us prepare detailed talking points to ensure everyone felt confident and comfortable on camera. Their professionalism and passion shone through, and we’re so grateful for their support."

Finn's Fighters

Christen Gray, Director

"Always such a pleasure to work with! They are truly experts in the field of media and PR and have gone above and beyond for all of our needs. Christine and her team are proactive, creative, and responsive. Highly recommend!"

Ellie Mental Health

Katie Planchard, Regional Clinic Director